If you are looking for the best alternatives to Ads Exchange for Indian publishers, this post is for you!
With more than 1 billion people only in India, more than 80% connected to the internet, more and more advertisers are looking to take advantage of the ever-growing online audience.
Ad Exchange may be the most well-known ad platform for multiple advertising solutions (Blogs and websites, mobile, etc). But, Ad Exchange isn’t the only option for publishers looking to monetize their traffic. There are several ad networks that offer more efficient services and great payouts for quality traffic.
Publishers need a reliable partner that understands their needs and is committed to deliver top performance tailored to the specific needs.
If you are a publisher or thinking of becoming one, it is important that you know what your options are when it comes to ad networks so that you can maximize your monetization potential.
Try these ad networks!
MediaFem is a 12-year-old ad network that connects content websites with advertisers using programmatic platforms and then charges a fee depending on the software’s on-site revenue. It has created a set of adaptive marketing standards that allow each ad to be targeted to those who are interested in the information being delivered.
MediaFem is an advertising platform for the new generation of publishers understanding that your website, your blog, or your mobile app isn’t just a business to you; it’s your passion. That is why on MediaFem offers a variety of premium ads to better fit your site’s content and style.
Propeller Ads is a UK-based display ad network that works with both publishers and advertisers across the globe. Here, advertisers can run campaigns through their self-serve platform or via assistance from the Propeller Ads team. To start you need to create an account and submit your website for review. Once your application is approved, you can place ads on top-performing websites to generate income.
Propeller Ads offers push notifications and native ads as well as pop-unders and interstitials on desktop devices. They also have mobile banner inventory, but it’s only available as a part of their self-serve platform.
Google AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to integrate; just place the Google code on your site to start running ads. As an advertiser, you have access to a huge amount of data.
Google AdSense has so many advertisers that you can find something for almost any niche. Although the interface is confusing sometimes for new users. Also, AdSense does not approve all websites. They have certain criteria that must be met first.
Also published on Medium.