As digital ads are growing on a daily basis, and devices are too, online advertising must be standardized.
Digital advertising needs to be responsive and that’s is achievable by guidelines for sizes. This guarantees that the purchasing and selling of inventory are simple for both publishers and advertisers, as long as they follow IAB guidelines.
Within all of its mobile, display, video, and native ad formats, the display ad rules have been updated to meet principles of lightweight, encryption, and non-invasive advertising. The new ad units understand that consumers use a variety of media, particularly on touch screen mobile devices, and feature variable ad sizing to allow advertising to adapt to different device screen sizes.
- Because the primary goal of a user is to consume content on a website, adverts should not be distracting in any manner.
- The user experience is extremely important, and it may be improved by offering people discretion over the type of advertising they want to see. Providing clear close buttons on the ads, for example, can help to put the user in control.
- Ads should render as quickly as feasible on a website for a better user experience, which is why IAB prioritizes speedier load times.
Indeed, there are simple platforms that work with IAB Standards by placing ad codes on your website following sizes, units, and IAB excellence levels.
Top Choice: MediaFem
Because MediaFem uses a 70% Rev. Share structure for Publishers, there are no upfront fees when paying in Net53 terms. These percentages are not averaged across all publishers and are kept distinct from a publisher’s geographic region.
Publishers can choose between header bidding and the standard One Ad Code strategy with these options. All video, display, mobile, and native formats are supported by MediaFem.
Choose What’s Best For You
Not only does MediaFem offer a set of short- and long-term profit targets, but it has also developed a set of codes for so-called specialized marketing, which allows all ads to reach those who are actually interested in what is being presented.
Publishers can select between bidding headers and the standard One Ad Code form for their solutions. Video, mobile, web, and native are just a few of the MediaFem ad types.
Second option: Taboola
Taboola is a self-branded internet “discovery platform” that seeks to match customers with the correct online activities depending on their interests.
The organization achieves tailored content as well as customized advertising and marketing by recommending additional things that clients might appreciate. Is a trustworthy and ethical advertising platform that allows website owners to monetize their sites.
Unfortunately, malicious software is leading consumers to specific Taboola ads without the publisher’s consent in order to make money.
Airpush is a monetization tool for mobile app developers and publishers looking to make more money from their apps.
Airpush monetizes through video advertising, advanced overlays, rich media, and push notifications that appear in mobile device notification slide-down trays, in addition to regular and traditional display ad units.
Also published on Medium.