The following numbers for digital video advertising are difficult to ignore for publishers seeking to make an impact:
- 78 percent of the population consumes internet videos at least once a week, and 55 percent do so on a regular basis.
- 64 percent of people are more inclined to buy a product after watching a video about it.
- Customers are 58% more inclined to trust products that have videos than those that do not.
- Audiences keep 95% of a brand’s message while viewing a video, compared to only 10% when reading text.
However, as content distribution creativity and changing consumer behavior contribute to more choices and channels, marketers may find it difficult to recognize the many different types of digital marketing options accessible to them. The most popular digital video ad types are shown below.
Analyzing The Many Types Of Digital Video Advertisements
The two types of digital video advertising are linear and nonlinear.
Linear video advertising, like traditional TV advertisements, appears before (pre), during (mid), or after (post) the streaming material. Many advertising on YouTube, for example, requires viewers to watch at least 30 seconds of the video or interact in the commercial before being rewarded.
Linear ads may be followed by a companion ad or include interactive components like labeled video player elements. Two examples are brand logos in the success bar and the control bar.
Nonlinear video advertising refers to advertisements that use overlay videos or text (also known as overlay ads). They function in combination with the material, ensuring that the user’s watching experience is not affected. Nonlinear advertisements should be unobtrusive enough to be seen without being banned, and they should allow viewers to interact with the product on their own terms, either before or after the content is presented.
Companion advertisements may be included in nonlinear advertising.
In-Stream Video Ads: What Are They and How Do They Work?
There are subclasses of both linear and nonlinear advertising. For linear, there are in-stream video ads:
Pre-roll commercials: The video will keep playing until the user has seen all of the information. Bumper and skippable advertising are two examples.
Bump advertising refers to short videos that appear before content and that viewers can’t skip to get to their preferred YouTube video. They’re great for extending your brand’s reach and raising its value, but for maximum effect, message should be short and relevant.
Skippable commercials are longer and allow viewers to skip to a specific YouTube video after 5 seconds. Advertisements that can be skipped provide the most placement possibilities, including before, during, and after the content. They may be seen on any platform. They work best when the first five seconds are appealing or informative, and they’re great for repurposing existing content.
Commercial breaks in the middle of the video: One to three commercial breaks are typical in video material. They are either skippable or not, depending on the website.
Advertisements that appear after the video has completed playing are known as post-roll advertising. Despite their reputation as the least desirable location, you’ll still improve traffic and interaction as viewers wait for the next video because users frequently auto-play videos.
Out-Stream Video Ads: What Are They And How Do They Work?
Non-linear out-stream video ad types include:
- In-banner videos are videos that play inside a typical static display banner on a variety of websites and smartphone applications.
- Auto-play images that appear between post sentences and scroll down the page as the user scrolls are known as in-article videos.
- Videos that appear in news feeds, websites, communities, and social media feeds are known as in-feed videos (also known as viral video advertising).
- Interstitial videos are used as a transition or a break in the content. The most common method to utilize them is to launch an application or click on a link on a webpage.
As you can see, there are several ways to captivate viewers with digital video advertising. Many networks use video advertising to monetize websites and blogs. You must, however, decide which is ideal for your blog or website. In 2021, MediaFem is one of the most well-known video ad networks. This is a network headquartered in the United Kingdom that has specialized in programmatic monetization for over thirteen years. Most websites use ad codes to allow readers to read more material on the same page while still earning money from referral traffic.
Publishers may utilize the tool, which is powered by a sophisticated analytical engine, to do A/B testing, complicated reporting, and personalization, all of which are critical to digital technology’s success. For their solutions, publishers can use header bidding or the more traditional One Ad Code technique. This advertising network supports video, display, mobile, audio, and native ad formats.
MediaFem does not charge commissions and pays Publishers 70% of their Net53 income. These data are not averaged and are taken from all publishers, regardless of location. Because you may choose any type of ad that best matches your website or blog, MediaFem is the most popular platform for content owners and small publishers to earn huge sums of money.
You can sign up to MediaFem here.
Also published on Medium.