Do you wish to know more about native ads and its benefits? Then this article is for you!
When it comes to advertising, publishers and advertisers have quite different requirements and desires. Publishers want substantial revenue splits and reasonable payment conditions, while advertisers want precise targeting and high-quality traffic. Unlike other forms, native advertising benefits both parties.
While native advertising is still relatively new in the digital advertising sector, major and small firms alike are beginning to use it more to generate targeted traffic to their online offers. Furthermore, publishers ranging from major established news sites to smaller, more niche-focused blogs are understanding that native advertisements may increase their earnings.
Native advertising platforms are a medium that enables both publishers and advertisers to meet their advertising goals by synchronizing adverts with web content. A native advertisement does not have the appearance of an advertisement. Instead, it appears to be a natural extension of the web content being seen by the user.
This allows native advertising networks to provide commercials in a non-intrusive way, assuring content discovery while not interfering with user experience. As a result, 71 percent of respondents said they personally identify with a firm after seeing its native commercials, compared to 50 percent for display ads, and native ads generate more than 86 percent of impressions.
It all boils down to the fact that native adverts blend in with the content of the page. The transition from the site’s normal content to the advertisement is significantly smoother than the change from a standard banner advertisement.
How To Use Them
There are several ad networks available online, but not all of them function in the same manner. As a result, you must exercise caution in selecting one so that you do not waste time and money. The distinctions between these platforms include ad types, payment methods, and the level of participation required to access their website. Google Adsense, for example, takes weeks to approve your site or blog, whilst other other platforms accept you straight immediately.
Whether you merely want to test native advertisements to see if they work for your site or blog, we recommend utilizing an ad network that is simple to handle and doesn’t cause too many issues. With that in mind, we strongly feel that MediaFem is ideal for you because it is designed for small publishers or those who wish to supplement their revenue with adverts.
Video advertisements are one of their most popular ad formats, and they provide you with the greatest ones so that you may earn even more money than before. To utilize it, you must do the following:
- Go to www.mediafem.com and select “Sign up.”
- Fill up the form with your name, Website URL or Download URL (only for mobile apps), email address, and password. Remember to tick the box at the bottom if you agree to their terms and privacy policies.
- After creating an account and being accepted by the platform, you will be able to access your dashboard. Go to ‘Ad units,’ ‘Add ad unit,’ and choose ‘native ads’ from the list.
- You save your modifications after verifying the necessary information, and that’s all there is to it! Your site will begin to display video advertising, and you will get paid every time someone interacts with it.
More Information about This Platform
MediaFem is a 12-year-old ad network that uses programmatic platforms to link content websites with advertisers and then collects a fee based on the software’s on-site income. Publishers receive 70% of the funds collected by the service via this platform. These percentages are never averaged among publishers and stay stable regardless of a publisher’s geographic location.
Also published on Medium.