For both raising awareness and driving traffic, pre-roll videos are here to stay.
There are studies about how a video influences a customer to buy and it says that 52% of customers feel more confident to buy after seeing a video. Else, a message is 95% more retained by a viewer if it is in video format instead of text.
A pre-roll ad is a commercial that plays before the video that the visitor has chosen to watch.
Consider Pre-Roll Videos
Pre-roll commercials are highly useful. Even when an ad appears before the user’s requested content, the audience will probably be still involved, motivated, and willing to wait through a short ad to get to the content they want to see.
However, once you are willing to make this kind of video advertising, you have to actually make a good one. So here are some tips:
- Brief and concise (60 seconds to three minutes max).
- Make people experience the key issues of the problem you’re attempting to solve, then inspire them with the virtues of your brand.
- Make a commercial that isn’t what most people think of as a commercial.
- Make an effort to do something unique and fascinating.
As a means to increase your income, consider displaying video advertisements. This will involve the use of an ad network, which is nothing more than a service that connects website owners with internet marketers.
Most ad systems employ an automated network to display advertisements in certain areas of your website. When a consumer responds to this advertising (by watching, clicking on, or making a purchase through the ad), you get a percentage of the commission, with the rest going to the network.
This is a full-service SSP platform based in the United Kingdom with over 12 years of ad monetization experience.
Many publishers around the world utilize its ad codes to encourage viewers to read more articles on the same site or to boost revenue from referral traffic.
The platform, which is powered by a powerful prediction engine, provides publishers with tools, intelligence reports, and customization options that are critical for success in digital media.
Publishers also receive 70% of the revenue earned by MediaFem as a result of their use of the service. These percentages are consistent regardless of a publisher’s location, and they are not averaged across all of them.
It is now one of the most popular pay-per-click (PPC) systems on the internet, with over 10 million websites using it.
Also published on Medium.