Native Advertising is all about placing ads connected with the content of a website, their design, and coherent with the website performance that the viewer perceives the ad stays there.
Promoted search results and promoted posts are frequent examples of native advertising. Both ad formats generate the same kind of value to users as the organic search results and blog posts.
Publishers use native ads as a method for monetizing content further on platforms and other services. Native ads also stimulate valuable user actions without “resigning” the overall user experience, driving users to the web such as photos, sponsored content, and more.
Advertisers modify native ads to get the user’s attention and encourage their interest so that they look or share the ad. A lot of people don’t even realize they are seeing native ads on a website. Here are different ways how native ads can increase revenue.
Native Advertising Attack Banner Blindness
Banner blindness is like an invasion. In general, the Click-through rate of display ads is very low: 0.03%. Almost all ads are just not getting a click. Many of them are not even seen by users. Tracking research reveals that display ads in the sidebar of a website, and even ads at the top of the search results, are for the most part forgotten by viewers.
Because they don’t look like ads, native ads are more predicted to catch users’ attention the way organic searches do. This is even accurate on mobile phones for example, because of the diminutive size of the monitor, there is less observable context, and it can be more challenging for the user to recognize which on-screen elements are ads.
Native Advertising Is All About Finding New Fields
The biggest challenge that publishers have these days is getting their website or blog found in the middle of the millions out there. The delivery of native ads has been revealed to work repeatedly.
Why? It’s all about the search. With native ads, the user is in ‘finding mode’. They are not searching for something in particular, as when using a search engine. Nor are they checking what’s happening in their social network.
You Can Tell Captivating Things with Native Advertising
Storytelling sells a lot. It’s one of the elemental concepts of advertising. Stories cause unpredictability and catch the user’s attention. Almost all users think of how that story made them feel. How it catches their attention. How it answered a necessity.
Native advertising is the best way to promote content around your website or blog, which is the thing that conducts users to sign up.
There are plenty of AdSense Alternatives for Native Ads:
This is a full-service SSP platform located in the UK, with more than 13 years of experience in ad monetization. Many publishers around the world use their native codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.
For us this will be our first suggestion to start, you can sign up in MediaFem here.
Clicksor is an ad network tool that’s based on context-specific advertising and placing the most relevant ads to users. Clicksor’s algorithm instinctively complements the ads to the most appropriate publishers inside the display advertising service. They support graphic banner ads, pop-under ads, or native ads. They also offer 24/7 support service and cover +140 countries with their geo-targeting audiences.
AdRoll is a display advertising platform that offers retargeting and advertising solutions. Their retargeting feature is accessible for ads on several websites like Instagram for example, while their team offers excellent customer service to help you leverage retargeting to its fullest prospective. It’s one of the best media ad networks with several tools that help publishers realize the best attainable revenue from their website.
Also published on Medium.